Attracting and retaining customers is one of the best marketing goals you can set for next year. And it is that loyal consumers not only save on acquisition costs but also spend more on each purchase. To gain the trust of users and create lasting long-term relationships, content marketing is essential, so we are going to see 5 types of content that will help you build customer loyalty. Do you want to know what questions you can ask your sales team to generate the best inbound content? Click here and download the manual with all the questions. _5 types of content to retain your customers5 types of content that help you build Guatemala Phone Numbers List loyalty1 Videos According to data from Hubspot, videos increase conversions by 80 percent. It is an ideal medium both to provoke emotions and to transmit information quickly and accurately. Tutorials, video guides, and other informative video content help you to show yourself as an expert in your sector and gain the trust of users, while more emotional content helps you show the values of the brand and get your audience to connect with them. In both cases, the video will help you boost your loyalty marketing. 2) Questionnaires People love personalized content, and quizzes are a great example of that.
Some are designed to help users get to know themselves better, while others guide them to the most suitable product or service for them. In both cases, the results of the questionnaire are personalized, and that makes people trust your recommendations more. 3) Ebooks and visual reports The ebooks and PDF reports are very common as lead magnets, that is, to make the user leave us your data in exchange for downloaded content. But they are also a great resource to help us build audience loyalty. Ebooks and reports are a great way to share your experience through information and strategies to solve a "pain point" from potential customers. To make your content more attractive and easier to understand, be sure to include lots of visual elements, such as illustrations and graphics. 4) Interactive calculators Online calculators are a very useful tool that users use over and over again. They are especially popular in sectors such as finance (mortgage calculators) or health (calculators for pregnancy weeks, fitness ...), but with a little creativity, they can be adapted to many different brands.
Keep in mind that your calculator should not be a direct promotion of a product, but rather its objective is to show your experience and offer personalized content. 5) Campaigns with a consistent style Loyalty to users is not something that can be achieved with a single content, since we have to nurture the relationship over time. To do this, all your content should be consistent in terms of messages and have a uniform style. And this applies to all aspects of your brand, from your website to an ebook or a physical event. Therefore, if you want to do loyalty marketing with your content, you have to have a very clear style guide.