Before jumping headlong into writing your first blog posts, you need to take the time to lay the foundations. First, why produce content? The reasons mainly revolve around 4 axes: to promote its offer and its expertise, to stand out from the competition, to improve its SEO and to boost the traffic on its website. Once your objectives have been defined, take the time to verify that they are indeed SMART: Specific, Measurable, Ambitious, Realistic, Time-based. In short: do I have sufficient resources to produce X content at the intended rate?Finally, it's important to know your readership and define marketing personas. Content is intended for an audience, and necessarily your goal is to target the right audience. Your personas will allow you to better personalize your writing and make it more attractive. This will make it much easier to open the dialogue.2 / BUILD AN ORIGINAL AND VARIED EDITORIAL LINETo focus on your objectives and frame your speech, you must establish an editorial charter in which you define your writing style, your keywords or the themes to be addressed.Your editorial line should also mention the type of content ... don't hesitate to vary! Videos, infographics, interviews, key figures, "snack content", news articles ... to inspire you, do not hesitate to take a look at what is happening in the web press which is a very good source of inspiration. Finally, take a look at your competitors to see what they have Egypt Phone Numbers List to offer and if you can, find an area of differentiation!3 / HIRE A WEB WRITING KILLERBescherelle is his bedside book, syntax his hobbyhorse and the word SEO thrills him: the web editor. The success of your content marketing strategy depends in large part on it. He knows the basics of internet writing, knows content is as important as form, writes fluid and punchy with catchy titles and a sense of phrase. He is also a curious, open person who knows the jargon of his readers and who likes to convey the universe of his brand.4 / TEST & ANALYZE YOUR AUDIENCEThat's it, you have produced and distributed your first content. Have these actions been effective? For the knowledge; regularly monitor your performance using tracking tools such as Google Analytics. Also track your leads: Did they contact you after reading a blog post? What pages have they visited on your site? Finally, scan social media: Are your articles engaging with your audience?By comparing the analytics data with your objectives and your KPIs, you will have a global vision of the performance of your content.Did you know that at Kiss The Bride, we can support you in your content marketing strategy? Contact us and let's talk about it together!